Founded by Wang Ning in 2010, Pop Mart has quickly risen to become a global force in pop culture and entertainment, capturing the hearts of trendy collectors worldwide. Known for pioneering the "designer toy" trend, Pop Mart has made toy collecting a cool and stylish hobby, particularly popular among young shoppers in China. The brand’s unique blind box format—where you never know which character you’ll get—has added an element of surprise that keeps fans coming back for more.
Pop Mart’s growth has been remarkable, with over 288 stores and 1,800 vending machines across China. Half of its sales come from physical stores, while the other half happens online, supported by an engaging social media and toy-trading app to keep fans connected. Their success has even attracted venture capital investment into the resale market for these sought-after toys.
Expanding its reach, Pop Mart has set foot in more than 84 countries and regions, boasting a network of 380+ stores, over 2,000 Roboshops, and various e-commerce channels that cater to cultural pioneers and art fans worldwide. In 2022, the company announced plans to open 40-50 new stores in markets like the U.S., Australia, and South Korea, confident that its appeal will continue to grow globally.
Listed on the Hong Kong Stock Exchange, Pop Mart supports a vibrant artist community by offering a platform for IP operations, designer toy culture evangelism, and strategic investments. This integrated platform covers the entire designer toy value chain, allowing artists to focus solely on their craft. Some of Pop Mart’s most iconic characters, such as MOLLY, The Monsters, DIMOO, and Skullpanda, are beloved creations by artist collaborators who bring unique personalities and stories to life, shaping global trends and spreading joy worldwide.
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