Kasing Lung is the first Chinese winner of the Illustration Award in Belgium. Originally from Hong Kong, China, he relocated to the Netherlands with his family at a young age, and currently stays in Belgium with his family. He has more than 10 years of experience in illustration, and his works have a vivid Nordic Fairy Tale style. In 2010, he transitioned from a professional illustrator to a toy designer.
He partnered with How2work, a renowned toy brand in Hong Kong, China, and jointly released an art toy series. Now Mr. Lung brings fantasy characters of his drawings into the 3D world. POP MART entered into exclusive license agreement with Kasing Lung in 2019, and the revenue generated from the first series launch broke the sales record in the art toy category.
In 2015, Kasing Lung created a fairy world in his three Nordic Fairy Tale picture books, where live The Monsters, which are both good and evil, including Zimomo, Tycoco, Spooky and Pato. Among them, the most famous one is Labubu, a small monster with high, pointed ears and serrated teeth. Despite a mischievous first impression, Labubu is very kind-hearted and always wants to help others while accidentally doing bad things. No matter what difficulties we encounter, we should grin like Labubu, and naturally we will become happy.
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