Pop Mart, a global company specializing in art toys, announced on the 24th that it will kick off a teaser marketing campaign to generate customer interest ahead of the grand opening of its K-pop-themed store in Myeong-dong on July 6.
Pop Mart Korea revealed plans for a unique customer participation event, drawing on the excitement of K-pop fan culture, in anticipation of the opening of the Pop Mart Myeong-dong Premium Theme Shop. This will be the eighth store and the first theme shop in Korea.
The event, titled "Popmart Debut Survival: Pick your POP-IDOL," invites fans to vote for their favorite Pop Mart IP (intellectual property) figure dolls. The voting runs until June 30 and can be accessed via Pop Mart Korea's official Instagram or the QR code displayed on the Myeong-dong theme shop’s cover. The figure doll with the most votes will be the star of the debut showcase at the new Myeong-dong store.
To further engage fans, Pop Mart will incorporate various promotional activities inspired by K-pop idol cheering culture. This includes a subway billboard campaign to support the debut of the popular character Pinot Jelly.
Additionally, fans who follow Pop Mart Korea’s Instagram account and post photos related to the Myeong-dong store—such as images of store coverings and subway billboards—on their personal Instagram accounts will have the chance to win VIP invitations and random figures for the new store through a lottery.
Pop Mart is also gearing up to sell 10 limited-edition popular characters and exclusive products, including the limited edition of Pinot Jelly, available only at the Myeong-dong theme shop. Some of these limited editions will be accessible through an online pre-purchase event running until June 26.
"The pre-event ahead of the Myeong-dong store opening is designed to encourage many customers to become fans of Pop Mart and its IP," a Pop Mart official said. "We hope fans will develop a strong bond with Pop Mart characters, much like how K-pop fans feel a sense of connection and belonging to the artists they support."
Pop Mart is set to blend the vibrant world of K-pop with its creative art toys, promising a unique shopping experience for fans and collectors alike.
