POPMART Launches "Dream Home" Mobile Game Featuring Beloved Characters

June 27, 2024

Beijing, China - On June 27th, POPMART, the acclaimed Chinese toy and collectible brand, took a bold step into the digital world with the launch of their self-developed game, "Dream Home." Available exclusively in China, this home simulation management party game brings the charm and creativity of POPMART's popular characters to mobile gaming.

"Dream Home" invites players to create and manage their own virtual homes, filled with whimsical decorations and interactive elements. The game features a roster of beloved POPMART characters, including Dimoo, SKULLPANDA, Molly, Labubu, Pucky, and many more, each adding their unique flair to the gameplay experience.

Players can download the game on Kuaibo, the platform chosen for its initial release. The game has already generated excitement among fans, eager to engage with their favorite characters in a new and interactive way. A preview of the gameplay reveals a vibrant and engaging world, where creativity and management skills combine to create the perfect dream home.

Despite the game's initial release being limited to China, the enthusiasm surrounding "Dream Home" hints at its potential success. However, POPMART has stated that there are currently no plans to launch the game in other markets. Fans outside China will have to wait and see if POPMART expands the availability of this delightful mobile game.

"Dream Home" represents a significant milestone for POPMART, showcasing the brand's ability to innovate and expand beyond physical collectibles into the digital realm. As players in China begin to explore and enjoy the game, the rest of the world watches in anticipation, hoping for the chance to join in on the fun in the future.