This September, NYLON China unveils a vibrant and playful cover, celebrating the spirit of childhood through the lens of Zsiga, the beloved POP MART character. Accompanied by two digital influencers, Zsiga embarks on an imaginative journey set against the backdrop of a sweltering midsummer afternoon, with cicadas buzzing and sunlight pouring down—a whimsical scene of pure innocence.
In this issue, Zsiga—a character known for her blend of stubbornness and naiveté—dreams of a world where adults don’t exist, only children. In this world, Zsiga and her friends are free to explore, play, and be themselves, unhindered by the expectations of growing up. Their playful spirit shines through in a series of photographs that capture their lively interactions. The cover and editorial shoot reflect the idea of preserving one's inner child, holding onto innocence in a fast-moving world. “We are all kids,” the editorial teases, reminding readers that growing up doesn’t mean losing one’s true nature.
Zsiga is one of POP MART’s most adored characters, a symbol of self-expression and individuality. Known for her quirky designs and bold personality, Zsiga represents the imaginative spirit that POP MART toys are famous for. As with many other characters in the POP MART universe, Zsiga encourages people to embrace their inner child and maintain a sense of wonder and curiosity, even in adulthood. Her storylines often evoke a sense of fantasy and playfulness, making her the perfect choice to represent the theme of this special edition of NYLON China.
NYLON China continues to be a major influence in fashion and youth culture. Known for its edgy editorials, vibrant colors, and youthful energy, the magazine has become a platform where pop culture, fashion, and creative expression intersect. The collaboration with Zsiga, alongside two well-known influencers from the beauty and fashion industries, showcases NYLON China’s dedication to innovation and trendsetting, always capturing the essence of what’s fresh and bold. This issue is no exception, blending the worlds of digital influencers, fashion, and art to create a story that is both visually stunning and emotionally resonant.
The September cover highlights NYLON China’s ability to stay ahead of the curve, capturing the playful spirit of youth while maintaining its finger on the pulse of contemporary fashion and culture. Whether you're a fan of POP MART or a lover of all things fashion, this issue offers a glimpse into a world where creativity knows no bounds.