Zsiga’s “We Are All Kids” Collection Spreads Joy Across Chinese University Campuses

To celebrate the recent release of Zsiga’s “We Are All Kids” collection, POP MART has taken the excitement to a new level by placing playful signs around Chinese university campuses. Each sign features heartwarming sayings from Zsiga that capture the spirit of the collection, spreading positivity and nostalgia to students as they go about their daily routines.

These charming messages reflect the core theme of “We Are All Kids,” encouraging young adults to reconnect with their inner child, embrace joy, and find magic in the everyday. Students have been delighted to discover the colorful signs, which offer a cheerful break from the pressures of academic life.

The initiative not only promotes Zsiga’s latest collection but also fosters a sense of community and lightheartedness among students. Social media is buzzing as students share photos of the signs, further amplifying the collection’s message and creating excitement around the new release.

By bringing Zsiga’s playful world to life on university campuses, POP MART continues to blur the line between art, everyday life, and designer toys. As students encounter these whimsical signs, they are reminded that no matter their age or challenges, there is always room to be a kid at heart.