Dan Wu is a Thai artist and designer at POP MART’s Pop Design Center (PDC), most well known for creating the character Zsiga. An observer of life and a catcher of emotions, Dan loves to express herself and communicate through her creative work. She draws inspiration from her personal experiences—especially those with her clingy little cat, Shaomai. Though gentle and adorable, Shaomai puffs up in feigned fierceness when encountering larger cats, a trait that resonates with Zsiga’s own blend of cuteness and boldness. Over time, Shaomai’s quirks have played a significant role in shaping Dan’s vision, ultimately inspiring the endearing yet rebellious essence of Zsiga.
She is an observer of life, a catcher of emotions, who loves to express herself and communicate through her creative work
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Zsiga is a rebellious yet innocent girl who sports thorn-like spikes—especially at the ends of her hair—symbolizing a defense mechanism rather than a weapon. She was born to be free and wild, ready to question injustice and appreciate beauty. Dan, the artist behind Zsiga, envisioned a character in which cuteness and ferocity coexist, giving her mischievous expressions—such as looking up, pouting, smiling with teeth showing, and cat-like eyes—that highlight her playful nature.
Equipped with thorns to protect her against the hurts of the outside world, Zsiga is portrayed as stubborn yet undeniably sweet. These spikes serve to safeguard her as she ventures through life’s forest, reflecting her fierce determination and innocence. Occasionally, a small companion (often perched at her feet) joins her, perfectly attuned to her emotions. When you look at Zsiga, you can’t help but see her mischievousness, naughtiness, and undeniable cuteness all wrapped into one.
Race: Human
Gender: Girl
Birth: July 18th
Zodiac: Cancer
Iconic Design: Spiky hair and gloves, puppy on the right foot
Personality: Straightforward, determine, quirky
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